Claudia Höller and Sabine Müller
"Eh-Oh – it's Teletubby time" - The
results of a qualitative investigation
No problems are to be expected from the Teletubbies.
But children should be given a chance to move and express themselves
during and after the broadcast.
"Are the Teletubbies really suitable
for young children?" "Do we have to have all this repetition?" And
above all: "What about this language?" These are the questions asked
by annoyed and worried parents who fear a negative influence of
the infants' programme Teletubbies on their children. For
even 2-year-olds enthusiastically watch the Teletubbies.
These and other questions are examined by
the study, which the Children's Channel (Kinderkanal) commissioned
"weiterbildung live" (further education live) to carry
out.
In a qualitative investigation 11 children
at a day nursery aged from two to five years were observed and interviewed
to find answers to the following questions:
- How do children experience the Teletubbies?
- What holds their attention?
- What allows it to stray?
- What is the effect of the Teletubbies'
language on the children?
- With whom or what do they identify?
- How do they experience the ritual in the
programme?
Within a period of three weeks children who
also see the Teletubbies at home, watched several Teletubbies
films in their day-nursery. Their behaviour and reactions while
watching and subsequent play situations were recorded on video and
evaluated against the background of age- and gender-specific features.
In addition, a developmental profile with the individual development
level and development themes was drawn up. Interviewing and questioning
the parents and educators as well as the development-psychological
assessment of those accompanying the project formed the basis for
this. The investigation produced the following findings:
The Teletubbies offer the children
chiefly fun and entertainment
Experiencing
enjoyment and entertaining themselves are the children's major experience-qualities
of the Teletubbies. The children displayed no behaviour whatsoever
that indicated fear-triggering or tension-loaded elements in the
programme. It mediates a calm and happy atmosphere that helps the
children to relax. In the observation situations the children accordingly
set up their "viewing place" with blankets and cushions, and some
of them lay down while watching.
- The 5-year-old,
otherwise rather wild, Robert lies down in front of the television,
relaxed, and watches quietly.
- When 3-year-old
Tom watches how the Teletubbies jump out of their earth
hill at the beginning of the programme he laughs merrily with
the others.
- Five-year-old
Jasmin waves cheerfully when the Teletubbies greet the
viewers.
- Four-year-old
Moritz happily sings the Teletubbies' welcoming song.
Pre-school children have no trouble assimilating
the Teletubbies and are encouraged to join in
The design and structure of the programme
are in keeping with pre-school children's potential to perceive
and assimilate. The pictures remain in view for some time, the cuts
are long, the strands of the plot are simple, and all this, together
with the linguistic and musical design set in at the perceptual
features peculiar to pre-school children. The format of the programme
gives the children a chance to turn away from the television now
and then, to assimilate what has happened in the game or conversation
or to turn to other activities.
- Two-year-old Jana sees children painting
on television. She stands up, fetches pens and paper and joins
in the painting in front of the television set.
- Three-year-old Tom and 5-year-old Jasmin
talk about snakes when they see a child making a snake mask.
- After watching the Teletubbies
3-year-old Hans and 5-year-old Jill sit down at the painting table
and paint.
Children identify with the Teletubbies
The 2- to 3-year-old
children identify with the Teletubby characters because they
look and behave like young children. They recognise on television
their own play preferences and movement patterns and feel they are
involved.
- When 2-year-old
Daniela sees the Teletubbies she laughs and calls, "There
Tabby." Her own movement sequences are still similar to those
of the Teletubbies.
- Jana(2) calls,
"There ball!" and laughs for joy when she sees Laa Laa
playing with a ball.
Four- to 5-year-old
children identify with the Teletubbies as a group of friends
that plays and keeps together. Friendship is an important development
theme at this age level. The children are increasingly searching
for models of successful friendship with peers. The Teletubbies
get on well together, each relating to the other.
- Lars finds
all the Teletubbies equally good. After the programme he
plays at chasing and hide-and-seek with all the Teletubby-dolls.
- Jill (five
years old) paints all four Teletubbies as friends who belong
together.
Two- to three-year-old children are positively
stimulated and supported in their development by the Teletubbies
The film inserts and play scenes in the programme
are in keeping with the horizon of this age group's experiences.
In each case they offer new information. While watching television
the perception of 2- to 3-year-old children is orientated chiefly
by known, recognisable elements. Children see in the Teletubbies
familiar toys and short play scenes which are known to them from
their own life-environment. New elements, such as numbers and words,
are repeated, so that the children slowly come to know them. The
programme provides stimuli, enough time to join in and to move.
- Diana, two years old, begins to count
after she has seen the Teletubbies.
- Three-year-old Hans sees children playing
a shadow game and copies the figures with his hands.
- Two-year-old Jana jumps up and hops around
like Laa Laa's ball.
Four- to 5-year-old children can relax while
they watch, but they are not given any new stimulation for their
development
They find the Teletubbies nice, but
more suitable for relaxing and as a background medium.
- While the programme is being shown Vera
and Leonie, both four years old, fetch some paper and cut out
little paper blankets. Now and again they look at the television.
- Jill (five years) watches Teletubbies
with her thumb in her mouth and while the insert is being repeated
asks, "When will it be over?"
- A group of three boys builds a tower of
cushions during the film.
The programme offers the children orientation
and the chance to experience themselves as competent
The many repetitions and rituals in the programme
give the children an orientation and help them to follow the story
without any effort.
- The children experience themselves as
competent, because they can recognise and sort things out and
give them names.
- "Now they are saying Eh-Oh", "Now they
are saying bye-bye", are Markus's comments on what is happening.
From the rituals he recognises the structure of the programme
and can adjust emotionally to them.
- "When the speaking tube is at the front
I know the programme is over," says 5-year-old Robert and can
then mentally adjust to the end and open up for new situations
in his daily routine.
The Teletubbies do not have a negative
influence on language development
The design of
the programme stimulates children to join in the singing and to
comment on the actions. The movement impulses that are triggered
during the programme support language development, as the child
grasps the meaning of the language more easily through the action.
While viewing, the children are pleased when they recognise known
elements and also express this by means of language.
- Daniela, aged
two, still cannot say very much. She speaks the well-known Teletubby
words during and after watching the programme. She experiences
pleasure at her own voice and experiences that others listen to
her.
- "Now the ball
is bouncing into the house," 3-year-old Moritz comments on the
action.
In conclusion
it can be said that no negative influences on children's development
are to be expected. The programme is in keeping with pre-school
children's development-conditioned requirements and interests. The
structure and design of the programme encourage the children to
join in and to move, and provide impulses that support the children's
development. It is important for the children to be allowed to move
and express themselves during and after the programme. Observations
of the children while watching the Teletubbies showed that
they take these "television breaks" for themselves. And it is precisely
this that is made possible by the design of the programme with its
slow pace, repetitions and ritualised sequence.
THE AUTHORS
Claudia Höller and Sabine Müller
are graduate trainers of handicapped people and work for "weiterbildung
live" in Bad Honnef.
INFORMATION
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