Boy's heroes, great and small: images of masculinity in children's television (2009–2010)
Successful heroes of children's television enjoyed by boys – such as Avatar, Yugi, and Spongebob – and selected films are analysed in terms of the implicit correspondences to typical boys' preoccupations.
Project management:
Dr. Maya Götz (IZI)
Literature: article forthcoming, book publication in German due in 2010
The globalisation of girls' and boys' bodies: analysis of the bodies of girl and boy characters (2008–2009)
Using an international sample, the bodies of globally marketed cartoon film characters were measured in terms of waist-hip-shoulder proportions. The results clearly indicate gender-specific bias and a hypersexualisation of girl characters.
Project management:
Dr. Maya Götz, Margit Herche (IZI)
Literature: Margit Herche/Maya Götz: The global girl's body. In: TelevIZIon, 21/2008/E, pp. 18-19, Forschungsergebnisse Mädchen – Jungen – Fernsehen (only available in German), book publication in German due in 2010
Consumption orientation and gender in children's television around the world (2008–2009)
With the aid of an international sample of children's TV programmes, distinctive features of consumption-oriented behaviour by characters in children's television were examined and, in particular, analysed in terms of gender bias, both quantitatively and qualitatively.
Project management: Prof. Kara Chan
(University of Hong Kong)
Literature: published in the German version of TelevIZIon 2009/2, English version scheduled for 2010
The eroticisation of children's television (2008–2009)
With the aid of an international sample of children's TV programmes, the specific features of the eroticisation of girl characters, and their interaction with the plot, were examined, for example, in the series Winx Club and Bratz.
Project management: Prof. Jeanne Prinsloo (Rhodes University, South Africa)
Literature: English-language publication scheduled for 2010
Mum is a housewife and dad goes to work: gender relationships in family representation on children's television (2008–2009)
With the aid of an international sample of children's TV programmes, the representation of families in children's television was investigated from a gender-specific perspective in particular.
Project management: Prof. Dafna Lemish
(University of Tel Aviv)
Literature: English-language publication scheduled for 2010
Gender in the title songs of international series (2008–2009)
With the aid of an international sample of children's TV programmes, the interaction of text, image, and music in the opening songs of children's programmes was investigated from a gender-specific perspective.
Project management: Prof. Dr. Cindy Carter (University of Cardiff)
Literature: English-language publication scheduled for 2010
Anime and Gender (2008–2009)
Using an international sample of children's TV programmes, the specific features of, and background to, the hypersexualisation of girl characters in anime are examined and contextualised.
Project management: Damien Spry, Ph. D. (University of Sydney)
Literature: English-language publication scheduled for 2010
The representation of Latinas in children's television (2008–2009)
With the aid of an international sample of children's TV programmes, characteristic features of the representation of Latinas in children's television and films popular with children are deduced.
Project management: Prof. Dr. Angharad N. Valdivia (University of Illinois)
Literature: English-language publication scheduled for 2010
Gender, non-fiction, and news (2008–2009)
With the aid of an international sample of children's TV programmes gender bias in non-fiction children's television is analysed and critically assessed, with a special emphasis on children's news programmes.
Project management: Prof. Dr. Cindy Carter (University of Cardiff)
Literature: English-language publication scheduled for 2010
Children's television worldwide II: advertising and gender (2008–2009)
With the aid of an international sample of children's TV programmes, advertising in children's television is researched from a gender-specific perspective.
Project management: Dr. Pablo Ramos Rivero (Red UNIAL, Havanna)
Literature: published in the German version of TelevIZIon 2009/2, English version scheduled for 2010
Children's television worldwide I: gender representation
In 2007, a representative sample of relevant, free-TV children's programming was drawn in 24 countries and evaluated using content analysis. The central focus of this, the world's largest study of children's television to date, were the gender images in fictional children's programmes.
Projektleitung: Dr. Maya Götz (IZI) and 19 international collaborators
Literature: Maya Götz et al. Gender in children's TV worldwide. In: TelevIZIon, 21/2008/E, pp. 4-9, Pressemitteilung “Qualität für Mädchen und Jungen“ (only available in German), Website: www.childrens-tv-worldwide.com (in English), German-language book publication due in 2010
Nothing but boys as far as the eye can see! Was it always like this? Analysis of the historical development of gender relationship in children's television (2008)
With the aid of a media analysis of PRIX JEUNESSE INTERNATIONAL finalists from 1968, 1978, 1988, 1998, and 2006, the development of gender portrayals in principal characters of fiction was examined. What is the same about the gender relationships and stereotypes, and what has changed?
Project management: Dr. Maya Götz, Thomas Ostendorp (IZI)
Literature: German-language book publication due in 2010
Deconstructing gender: analysis of the dramatic portrayal of gender through body language (2007–2008)
With the aid of selected PRIX JEUNESSE INTERNATIONAL programmes, the stage direction of girls and boys was analysed with respect to gesture, mime, and spatio-corporeal relationships.
Project management: Corinna Kramp (IZI)
Literature: German-language book publication due in 2010
Comparison of the gender relationships in high-quality television (PRIX JEUNESSE INTERNATIONAL) and “mainstream” programmes (2004, 2007)
By means of media analysis, the PRIX JEUNESSE INTERNATIONAL finalists from the years 2002 and 2004 were analysed in terms of the gender representation of fictional heroes and compared with 400 hours of “standard” German children's television.
Project management: Dr. Maya Götz, Ralf Schauer (IZI)
Literature: German-language book publication due in 2010
What is the gender of heroes? (1999)
A gender-specific investigation of the principal characters in children's television: On the basis of the annual sample, “Current state of German children's television”, 474 programmes explicitly aimed at children were examined for gender-specific allocation and bias in the principal roles.
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Literature: Maya Götz: Männer sind die Helden: Geschlechterverhältnisse im Kinderfernsehen. In: TelevIZIon 12/1999/1, pp. 34-38 (only available in German).