Horst Stipp
Under fire from American programme criticism
In the USA, too, the evaluation of the Teletubbies
suffers from a lack of research data and premature negative criticism.
The Teletubbies are really having
a hard time. Not only are their toast and pudding machines not working
half the time, but their journey to the USA has not gone off very
smoothly either:
- In 1998 the British series was taken over
into the programme of PBS, the "educational" Public Broadcasting
Service. Even before it became a hit with the very young (and
some older ones as well), the critics made themselves heard. Much
the same as in Germany, it was asked whether there should be any
series at all for young children and, if so, whether the Teletubbies
was the right one. Unlike Sesame Street, in which the educational
objectives were quite clear, most critics asked what the "value"
of a series was in which tubby figures waddle around, apparently
have a lot of fun, but who cannot even speak correct English.
- Hardly had the first one million Teletubby
figures been sold, when the fundamentalist televangelist Jerry
Falwell made the headlines with his criticism of the Teletubbies.
He outed Tinky-Winky. Falwell, who often co-operates with conservative
political groups, surprised the nation (and alarmed not a few
Christian parents) with the assertion that Tinky-Winky showed
all the signs of extremely serious homosexual tendencies: he is
violet, has a gay power symbol on his head, and who can still
have doubts? often carries a handbag.
- The third blow for the Teletubbies
came in August 1999: the Association of American Pediatrics announced
that children under the age of two should not watch television
and that all programmes for young children were harmful. Some
weeks later, incidentally, there were similar warnings from German
paediatricians (see article by von Hofacker, p xxx).
This outing by Jerry Falwell seems to have
done more damage to the evangelist than the Teletubbies;
to a large extent he was ridiculed. In contrast, the public took
the statement from the paediatricians very seriously, and both the
British production company and the PBS Network in the USA published
statements in defence of the series.
Press reports and discussions about the paediatricians'
statement mostly assumed that the doctors had determined that the
Teletubbies and other children's programmes were harmful
because they stunted the physical and mental development of young
children. It was rarely asked how the doctors had arrived at this
conclusion and why television should have these negative affects.
How does television influence small
children?
In discussions about the effects of television
on children it is often overlooked how very difficult it is to prove
these effects indisputably and that much of what is taken for proven
fact is only opinions and conjectures. Assessments of this kind
are also made by "experts", such as the above-mentioned paediatricians.
In fact, it took about five years and cost millions of dollars to
find out whether and in which way, for example, watching Sesame
Street had positive effects on children. And even then there
were still discussions among the researchers on the validity of
the findings. Anyone who carefully read up on the matter ascertained
that the American paediatricians had not carried out a study of
their own on the Teletubbies nor a study on the influence
of television generally on young children. They had only inferred
from available studies that babies and young children need personal
affection and interaction and that this kind of contact is better
than television alone. So the doctors stated that television should
not be misused as a substitute for parents spending time with their
babies. And they warned that television can induce parents to use
television interactions of this kind. But the doctors do not know
whether playing with their parents in front of the Teletubbies
on television is harmful. For it cannot be ruled out that this playing
can be just the same as other kinds of child-parent contact.
Do the Teletubbies have a
positive influence?
If it is accepted that watching television
for half an hour a day under supervision of parents who interact
with the young child is not harmful - and there is no sound evidence
to the contrary the question still remains as to whether the contents
of the Teletubbies series are suitable for helping young
children in their development. Press announcements and, of course,
the American Teletubbies website as well provide detailed
arguments for the value of the Teletubbies and describe the
research work on which the concept and the assumption that the programme
is useful for children is based. (There, by the way www.pbs.org/Teletubbies
- you will also find an explanation for Tinky-Winky's handbag.)
To sum up that means:
It is assumed that children grow up in households
in which television is watched, and that it is also better to have
a series conceived specially for one- to four-year-olds. The concept
of the series is based on observations of young children and structured
on their games and language forms. The frequent repetitions are
meant to make learning easier, to allow the children to recognise
things and thus strengthen their self-esteem. The movements of the
Teletubbies (dances etc) are meant to be imitated; the young
viewers are not supposed to sit passively in front of the television.
Although there is frequent counting from
one to four, the Teletubbies are not intended to be a direct
preparation for school subjects (like Sesame Street). Instead,
they are meant to help develop emotional needs, like enjoyment (the
Teletubbies are very happy), affection (they like one another)
and individuality (they look different and often do things on their
own). As far as the much-discussed language is concerned, the Teletubbie
babytalk, it is pointed out that over 80% of what is said in the
programmes is the language of adults. The rest, the Teletubbies'
"play language", is intended to strengthen the bonding with the
Tubbies, thus making positive effects possible.
Do the Teletubbies fulfil their educational
objectives? The producers of the series have drawn attention to
a study in which a teacher who used the Teletubbies in the
lessons discovers that this popular pre-school programme even promotes
reading and writing (see p xxx Jackie Marsh: Learning to Speak,
Read and Write with the Teletubbies).
Children's Television and its critics
The omnipresence of the media, especially
television, and the concern for children who grow up with the media
guarantee an open ear for criticism of television programmes for
children. Here it is easy to overlook the fact that many who criticise
are only expressing their personal opinion and that all of us can
hardly understand what children do in fact perceive and understand
when they view such a programme.
My personal opinion is that critics should
be judged more critically and that we must not forget either how
difficult it is to measure the influence of a programme like the
Teletubbies. There are certainly negative influences when
parents use television as a babysitter. But we should not automatically
fear the worst when such a programme becomes popular (and turns
someone into a multimillionaire). Isn't it also possible that the
fact that toddlers are so fond of the Teletubbies indicates
positive influences? Do we really have to be so mistrustful all
the time when something is enjoyed? I believe that the concept of
the Teletubbies is sound and the success of the series shows
that it is in line with young children's level of development. It
is quite probable that the Teletubbies have relatively little
influence compared with the parents and other factors. In 20 years
they will certainly also have a cult following, like the Sendung
mit der Maus and Maya, the Bee, and then maybe critics
will be getting upset about a new computer for two-year-olds.
AUTHOR
Horst Stipp, PhD, is Director of the Department
for Social and Developmental Research at the National Broadcasting
Company (NBC), in New York, USA.
INFORMATION
Internationales
Zentralinstitut
für das Jugend-
und Bildungsfernsehen
IZI
Tel.: +49 89 - 59 00 21 40
Fax.: +49 89 - 59 00 23 79
eMail: izi@brnet.de
COPYRIGHT
© Internationales Zentralinstitut für
das Jugend- und Bildungsfernsehen (IZI) 2001
|