Communication Research and Broascasting
No. 12
Educational Television
- What Do People Want?
Proceedings of a European conference
Edited by Manfred Meyer
Luton: John Libbey Media 1997. 246 pages. Paperback, £
20.-
ISBN 1 86020 528 3
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What
do people want to see in the way of educational programmes on television,
and what do they actually get? What kinds of programme attract and
interest an audience large enough to justify the considerable means
that have often invested to produce high quality factual and educative
programmes.
These were some of the questions discussed at an international conference
which was organised in 1996 by the Internationales Zentralinstitut
für das Jugend- und Bildungsfernsehen (IZI), an information and
documentation centre attached to the Bavarian Broadcasting Corporation
in Munich.
This volume contains most of the papers presented at this conference,
thus providing information on programme projects from the UK (BBC,
Channel 4), France (La Cinquième, ARTE), Germany (ZDF,BR), Denmark,
Finland, Italy and the Netherlands. Questions of audience and communication
research are raised throughout. The contributions are grouped under
the following headings:
- Educational programmes on TV - which
audiences?
- Success Stories of educational broadcasting
- Television and learning: aspects of a
problematic interrelation
- Viewers' interests and their expectations
of educational television
- Science and technology as the subject
of popular programmes
- The relevance of educational broadcasting
- statements of the panel
- Television and continuing education:
a look into the future
CONTENTS
Preface
1: Educational Programmes on TV -
Which Audiences?
Manfred Meyer
Educational programmes on television: What are the odds?
Jane Quinn
Getting closer to the audiences: The BBC experience
Didier Lecat
Knowledge and discovery: The conception of La Cinquième
Mogens Arngot
Restarting educational broadcasting in Denmark to meet the challenges
of the new technological environment
2: Success Stories of Educational Programming
Wolfgang Homering
Riddles of the world - explained and understood?
Karen Brown
"Baby It's You" - or: How the wild animal in your living room
becomes a human being
Roman Schatz
"Kapusta" - A first-aid course in Russian
Joyce Taylor
Success in cable networks: The Discovery Channel
3: Television and Learning: Aspects of
a Problematic Interrelation
Naomi E. Sargant
Broadcasting and the adult learner. A review of current research
and research needs
Jenny King
The Learning Zone and its users
John Mac Mahon
Imaging learners: Changing expectations of educational television
Klaas Rodenburg
Addressing to Do-it-yourself-Learner: Teleac's new conception
and programming for multimedia adult education
4: Viewers' Interests and Expectations
Peter Diem
The viewers' interests and their expectations from educational television
programmes
Erik Nordahl Svendsen
Television for education in Denmark: Subject interest and media
suitability
Ard Heuvelman
Educational programmes and people's viewing behaviour in the Netherlands
Uwe Hasebrink
As THEY like it! Viewer types and their media menus
Michael Schroeder
Who are the viewers of ARTE?
5: Science and Technology as the Subject
of Popular Programmes
Ulrike Leutheußer, Reinhold
Gruber
Scientific mysteries of the universe.
A television series with Nobel laureate Professor Gerd Binnig
Pál Sipos, Péter
Stodulka
How do you chain people to watch educational programmes?
Robert Thirkell
The challenge of making engineering popular
Markus Nikel
With Socrates into Internet
6: The Relevance of Educational Television
Statements of the members of
a discussion panel:
Karen Brown, Channel 4; Ulla Martikainen-Florath, YLE; Ingo Hermann,
Ph.D, ZDF;
Robin Moss, Ph.D, ITC; Hans Paukens, Ph.D, AGI; Prof. Peter von
Rüden, NDR/Arte;
Karl Otto Saur (Chairman)
7: Television and Continuing Education:
A Look into the Future
Herbert Kubicek
What is public service broadcasting doing on the information highway?
Gerhard Eitz
Interactive television: How far does it go?
Chris Jelley
Has international co-operation a future?
Published by:
John Libbey Media
Faculty of Humanities
University of Luton
75 Castle Street
Bedfordshire LU1 3AJ
ulp@luton.ac.uk |
INFORMATION
Internationales
Zentralinstitut
für das Jugend-
und Bildungsfernsehen
IZI
Tel.: +49 89 - 59 00 21 40
Fax.: +49 89 - 59 00 23 79
eMail: izi@brnet.de
COPYRIGHT
© Internationales Zentralinstitut für
das Jugend- und Bildungsfernsehen (IZI) 2001
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